Drawing on the tools of opinion research, digital analytics, and advanced machine learning, Sparky has served as a data-driven communications consultant to clients that include Fidelity, BNP Paribas, BNY Mellon, Facebook, Dropbox, Boeing, Experian, Schwab, Lending Club, and Kleiner Perkins.
Prior to joining Brunswick, Sparky ran the Washington, D.C. office of Edelman's strategic research subsidiary. Sparky has a graduate degree in survey design and data analysis from the George Washington University, and an undergraduate degree in Psychology from Kenyon College. He started his career as a neuroscience research fellow at the National Institute of Mental Health where he wrote on the ways the brain turns new information into lasting memories.
Sparky is a frequent guest lecturer at American University’s school of communication, speaking to graduate and undergraduate courses on research techniques used to inform communication campaigns.